Category: Origin Stories

Use Your Origin Story to Make Your Point Hit Home

Here’s an excerpt from a program I did years ago on resilience and building your ability to handle change. One of the concepts I talked about was “Choosing Challenge”–consciously making choices that cause you anxiety. In explaining this concept, I share both part of my Origin Story as it relates to my interest in resilience. […]

An Origin Story with Drama, Romance, and... Chocolate

An Origin Story with Drama, Romance, and… Chocolate

Check out Liz Welch’s interview with NYC chocolatier Jacques Torres for a great example of an inspiring Origin Story. His story is also a great example of how stories provide both “inspiration and simulation” (one of my favorite quotes from Chip and Dan Heath of Made to Stick fame). Not only does his story capture […]

From Rock Band to Inc. 500: Dan Price and Gravity Payments

From Rock Band to Inc. 500: Dan Price and Gravity Payments

I just came across a stellar example of how to tell your Origin Story as well as how to do a sincere video that captures who you are, what makes you different, and the difference your business makes. It’s a video that tells the story of how Dan Price, founder of Gravity Payments started his […]

Tri for A Cure: How to Use a Video To Tell Your Event's Story

Tri for A Cure: How to Use a Video To Tell Your Event’s Story

Whether you are a non-profit that wants to generate interest for your event or an association that needs to find a way to communicate to corporate sponsors the value of underwriting your conference, tell the story of your event. Capture it’s feeling tone, its purpose, and the difference it makes. This video by the Maine […]

Content Isn't King. "Content Inside a Story" Is King

Content Isn’t King. “Content Inside a Story” Is King

I just heard a great comment by JD Roth, who started a personal finance blog titled Get Rich Slowly, and sold it for 7 figures. In an interview with Jaime Tardy, author of The Eventual Millionaire and the successful podcast of the same name, Jaime asked JD about whether great content is enough to separate […]

Use EntrepreneurOnFire.com to Become a Captivating Communicator

Use EntrepreneurOnFire.com to Become a Captivating Communicator

If you’re an entrepreneur—or any expert for that matter—who wants to be a more powerful speaker and someone the media wants to interview—tell short, punchy, captivating stories. You cannot speak in 30,000 foot generalities and hope to get media attention or keep any listener’s attention. When you talk, the listener needs to be able to […]

The Art of the Origin Story: Putney, Inc.'s founder, Jean Hoffman

The Art of the Origin Story: Putney, Inc.’s founder, Jean Hoffman

Whether you are a solopreneur, a small business owner, or a fast growing Inc. 500 company, you need to tell a compelling Origin Story. In this post, you will hear a stellar example of this story genre. Why do you need to tell a compelling Origin Story? First, your Origin Story separates you from your […]

Using Your Personal Story to Inspire and Instruct: the Mound Road Story by Bob Terson

Using Your Personal Story to Inspire and Instruct: the Mound Road Story by Bob Terson

I first heard about Bob Terson, author of Selling Fearlessly, through Steve Lahey’s Small Businss Talent site. I was struck both by his wonderful use of stories and how his goodness and desire to help others was so evident. In the interview, Steve Lahey noted that Selling Fearlessly was story-based, rather than a dry, techincally […]

What Made Nancy Duarte Resonate with Storytelling...and why should you care?

What Made Nancy Duarte Resonate with Storytelling…and why should you care?

In an interview with Jonathan Fields of the GoodlifeProject, Nancy Duarte, author of Slide:ology and Resonate, explained what inspired her to write the book Resonate and what turned her into a passionate believer in the power of storytelling in business. I recommend you watch the whole interview (you can also download the MP3s when you sign up at the […]

“My dad once swallowed a stick of dynamite in a bar bet.”

This was one of the stories I heard shared by a participant at a Dan Kennedy seminar on using stories to make your marketing more fascinating and persuasive. They were exploring how to mine your past for fascinating stories you can turn into great marketing stories that made people WANT to listen to you. Now…here’s […]