Category: Stories for Coaches and Entrepreneurs

Where to Find Stories to Use in Your Presentations and Sales Conversations

Where to Find Stories to Use in Your Presentations and Sales Conversations

Here’s a 30 minute video recorded a couple of years ago, that will give you examples and ideas of how to be on the lookout for everyday life experiences you can use as stories in your presentations and sales conversations. In this video, you’ll hear how I took a simple experience I had while playing […]

Tell a better story. Generate more interest. Grow your business: seminar recording and handout

Tell a better story. Generate more interest. Grow your business: seminar recording and handout

In this free program for entrepreneurs and individuals seeking to develop their personal brand, we explored how to use stories to make your marketing, presentations, and interviews more fascinating and persuasive. In this recording,  you will hear examples of how to use stories to: Make you and your ideas more interesting and memorable. Help your […]

"She used to be afraid to have these conversations..." : an example of a Promise Story

“She used to be afraid to have these conversations…” : an example of a Promise Story

  Promise Stories paint a powerful picture of what can happen if…the reader, listener or potential prospect uses the information or system you are sharing. They communicate up front “This is why it’s worth listening to what I’m about to share”. Here’s an example of how to use a Promise Story, from an ezine I […]

How not to suck when the media comes calling

How not to suck when the media comes calling

You finally get your chance to talk about your awesome business or business idea. You’re not the only one who doesn’t want you to suck at the interview. Whoever is interviewing you needs you to be interesting. They need you to say things that that will captivate their readers or listeners. They don’t want you […]

How to take a “Ah hah!” moment and turn it into a teaching story

As I’ve mentioned in other blog posts, the question I get asked most frequently by people who want to use stories to become a more interesting communicator is… “Where do you find stories to use in your presentations?” The answer: Everywhere. The key: Pay attention to when you have an “Ah hah!” or “Wow…that was […]

From Yawn to "Tell me more"

From Yawn to “Tell me more”

How to Get Your Prospects, Clients, and Audience to Care More About What You Have to Say By Using Stories He was killing me. His non-stop description of the service he provides and all the details, background research, etc. was putting me into a coma. Not wanting to be rude, I politely listened, but tried […]

Use an Analogy to Pack a Punch: Togue Brawn shows you how

Use an Analogy to Pack a Punch: Togue Brawn shows you how

Two weeks ago, I heard one of the coolest examples of how analogies make your point pack a punch. It happened at a “pitch fest” hosted by the Maine Center for Entrepreneurial Development’s  Top Gun program. Ten entrepreneurs pitched their ideas to an audience of several hundred, competing for a $10,000 prize. It was also […]

More great examples of how to tell a story from Entrepreneuronfire.com

More great examples of how to tell a story from Entrepreneuronfire.com

If you are an entrepreneur who wants to be a more interesting interviewee or speaker, one of THE best places to get schooled in this is John Lee Dumas’s podcast Entrepreneur on Fire. When it comes to the importance of communicating your message via stories–and not abstract terms and speaking at the 30,000 foot level–John […]

How NOT to Blow Your Big Chance When Speaking In Front of a Group

How NOT to Blow Your Big Chance When Speaking In Front of a Group

A while back I witnessed yet another sad example of someone squandering one of the most precious marketing opportunities possible: getting the chance to present in front of a group of potential buyers. This happened at an association meeting of customer service professionals. A rep from  a CRM (customer relationship management) software company had the […]

Far From Over Reminds Us That, No Matter How We Might Feel…”It’s Far From Over”

I want to share the video below both because of its message and because it is a great example of how you can take a story, whether in written form or through video, and use it as a teaching metaphor. The video comes courtesy of friend and colleague John Brubaker, aka Coach Bru.  John, a […]