Soloshot Serves Up Marketing-with-Storytelling in Style

This morning when I checked out the surf report, I saw the above banner.

I was curious about the great tagline “Saving relationships since 2012”.

Why was something about saving relationsihps on a surf report site? Knowing how addictive surfing can be, I imagined that it had something to do with spending too much time catching waves and not enough time with your significant other.

Well…it wasn’t quite that, but once I clicked on the banner and the video started, I could see how perfect–and amusing–the tagline was.

Their very fun video started out by speaking to the dilemma any young hardcore surfer can relate to: Wanting to get some footage of them shredding–both for fun and to get feedback on their technique–but not wanting to lose their girlfriend because she’s tired of spending hours videoing him doing his thing.

After that hook, they then expand the view of who would want this cool product, how it works, and its overall awesomeness.

Check out the video as a great example of how to use video storytelling to connect with your customer and explain how what you offer gives them what they want.

It’s a great example of how do it so in a fun, cool way:

Way to go Soloshot!