How to Use Analogies to Make Your Point “Stickier”

Made to Stick authors Chip and Dan Heath talk about the power of analogies for making your ideas stickier. I have found that being able to communicate your ideas using analogies is extremely helpful because they:

1. Make abstract ideas more concrete…and therefore more tangible. You’ll see an example of this in the video below.

2. Help your ideas hit home at a more visceral, emotional level…rather than just intellectually. Again, hopefully you’ll find that true in the video.

3. Help people understand new ideas–especially ideas from a field they have no experience in–more understandable…especially when you use analogies from their world of experience.
In this video, you’ll see two different analogies used to explain the difference it makes knowing human nature.