From Rock Band to Inc. 500: Dan Price and Gravity Payments

I just came across a stellar example of how to tell your Origin Story as well as how to do a sincere video that captures who you are, what makes you different, and the difference your business makes.

It’s a video that tells the story of how Dan Price, founder of Gravity Payments started his business (that story starts at 1:08 into the video) and what they believe in.

I highly recommend any business owner–especially if you are in the start-up mode and want to garner media attention–to study this video.

I challenge you to watch it and not come away  thinking “This guy and his business totally rock!”