How to Use Analogies to Make Your Point More “Sticky”
Filed in Analogies, Presentation Opening Stories, Stories for Coaches and Entrepreneurs, Stories for Speakers and Trainers on February 14, 2014 with no comments
In Chip and Dan Heath’s excellent book Made to Stick, they discuss the power of analogies to make abstract ideas more understandable…and pack a bigger punch. Analogies do this because they:
- Make Your Abstract Concept Concrete…and Therefore Easier to Comprehend-It’s much easier for the brain to process a concrete image or example than make sense of an abstract thought.
- Make Your Ideas More Interesting–Hopefully you will find that to be the case in this short video.
- Connect the New and Unfamiliar to the Familiar--It’s a lot easier to understand a new concept when we can link it to something we are already familiar with. Analogies do that. In the video below, you will notice that I use analogies to make my points more clear and…
- Turn an Idea from Being Vulnerable to Skepticism to Seeming Like a “No Brainer“–One of the very cool things about analogies is they help you reframe ideas and rigidly help beliefs. They do this by taking a point of view that the listener or reader holds as true or even self-evident, and then uses the same or similar viewpoint in a context where its validity is easily called into question. Without getting into the hypnotics of it all, doing this also helps to link up the feeling of uncertainty, where before there was only certainty.
This video is from my main website HumanNatureAtWork.com
