Start Your Presentation Off Right with a Pain and Promise Story

If you want your audience to care about your message, start off with a story that speaks to their pain and presents your promise of what can happen if they listen and apply what you’re going to share.

Here’s an example of a Pain and Promise Story that I used to open up a webinar hosted by the American Society of Training and Development on how to use storytelling to jazz up your presentations to about 600 corporate trainers and Organizational Development professionals.

While this story was relevant to my audience (and you’ll see why), this story is even more applicable to entrepreneurs, consultants, and other experts who are great at what they do but….might not be the most confident or interesting speakers….and are therefore very nervous about bombing when they speak.

How to Apply This

1. Identify your market’s/audience’s major sources of pain.

2. Get clear on the outcome your product, service, or message facilitates in relationship to that pain.

3. Identify some examples of this transformation.

4. Tell the story to someone who knows how to tell a story and get feedback on whether it works as an opening story, how compelling it is, how it can be improved.

BTW…at 1:07 notice the language pattern. This is something from the “old days” of using and teaching hypnotherapy and therapeutic storytelling. I’ll write about that later.

Finally..we will be talking about how to start off with a story and more at the upcoming program