“Stories provide inspiration plus simulation”: Judy Robinett and the guys at ILoveMarketing.com show you how
When I share stories with you, I always try to pick ones that both illustrate how to use storytelling to make your ideas more fascinating and persuasive and…the story itself contains valuable information.
I was just listening to yet another excellent ILoveMarketing episode and heard an outstanding example of how to use a story to provide both inspiration and the ” how to”.
BTW, the quote “Stories provide inspiration plus simulation” comes from an important point made by Made to Stick authors Chip and Dan Heath:
“Stories drive action through simulation (what to do) and inspiration (the motivation to do it)”
At 42:40 in the interview titled How You Can Connect With Powerful, Influential People, she shares a very cool story about how she got in front of super successful TV producer Mark Burnett by finding out she can provide value to him. Check it out, both for the useful advice and for a great example of how to use a story to inspire people to see what’s possible and to provide a model for achieving a particular outcome.
She also tells a great story at 45:40 about what she did to get Mark Cuban’s attention…again by providing value. I recommend you listen to that one, too.
Better still, listen to the whole Judy Robinett interview.
David, This WAS an outstanding interview, and I loved those same stories that Judy told. Thanks for reminding me what elements the great stories contain. The two you cited are excellent examples.